The provision of education of the highest quality,
To provide an academic environment which encourages and draws together research, learning and teaching; and engagement with the social, professional and business communities, to underpin high quality academic provision
To provide a broad student experience, producing graduates who will be equipped with the tools to continue to learn and develop throughout their careers
To supply graduates to feed and stimulate the wealth-creating industries and commercial activities of the Middle East
To advance the industry, the professions and to benefit society
To provide the technical and business skills that attract inward investment
To engender a culture across the University which encourages and supports student participation in voluntary, community and employment-based opportunities including work and placements and new business ventures
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